Have you ever gone on YouTube to watch just one video, only to find yourself stuck there a few hours later? You aren’t the only one. TechJury reports that last year the combined watch count on YouTube was 5 billion views per day.
People really love videos. According to a report by Forrester Research, they are 75% more likely to be engaged by videos over documents, articles, and other forms of plain media. This is the reason more and more companies are using them for their business tasks. One of the more popular forms of video is the video presentation. In this article, we’ll explain what a video presentation is, what it’s used for, and show how to create high-quality video presentations step by step.
What Is a Video Presentation?
A video presentation is a popular form of multimedia presentation with a duration of several seconds or minutes that shows the benefits of a product, service, or any idea with the help of interesting graphic images, concise text, and appropriate narration. In the business sphere, they are used for everything from marketing and generating customer leads, onboarding and training employees, B2B interactions, all the way to presenting a business at expos or conventions.
Video presentations can take on a variety of formats – fully animated explainer videos, screencasts, product presentations, or PowerPoint slides narrated by a talking head. Ultimately, the choice of format is yours.
Video presentations are better able to persuade their target audience through audio-visual storytelling, bringing emotions, sights, and sounds into the mix. Better for information retention. Invisia reports that viewers retain 95% of a message in video form, as compared to 10% when reading it in text. Thus, educators often use video presentations within the framework of the digital storytelling concept or when pre-installing new educational material. Here you will find detailed information about how you can apply digital storytelling in your lessons.
Accessible anytime, anywhere. People love to spend time on their phones and tablets, and they prefer to watch videos on them. Emarketer found that 75% of all videos are played on cell phones and tablets.
Time efficient. Video presentations are meant to enable the maker to break down the information into smaller, easily processable chunks. This allows viewers to digest larger amounts of information quicker and easier.