Why Make a Video Presentation Besides being more appealing than a basic cut-and-dry content piece, video presentations are also:
Video presentations are better able to persuade their target audience through audio-visual design, storytelling, bringing emotions, ideas, and sounds into the mix.
Better for information retention.
Invisia reports that viewers retain 95% of a message in video form, as compared to 10% when reading it in text. Thus, educators often use video presentations within the framework of the digital storytelling concept or when pre-installing new educational material. Here you will find detailed information about how you can apply digital storytelling in your lessons.
Accessible anytime, anywhere.
People love to spend time on their phones and tablets, and they prefer to browse videos on them. Emarketer found that 75% of all videos are played on cell phones and tablets.
Video presentations are meant to enable the maker to break down the data into smaller, easily processable chunks. This allows viewers to explore larger amounts of information quicker and easier.